Mountain Dew History. 1 1940 s 2 1950 s 3 1960 s 4 1970 s 5 1980 s 6 1990 s 7 2000 s 8 2010 present early 40 s brothers barney and ally hartman who own. The rights to this formula were obtained by the tip corporation of marion virginia.
A recent mountain dew themed exhibit at the museum of east tennessee history explained how two knoxville tennessee brothers came up with the idea for the popular soft drink in 1940 after they moved from augusta georgia where they used to manage a bottling plant for orange crush. The mountain dew you know and love and perhaps rely on for a caffeine buzz started more than 70 years ago as nothing more than a 7up copycat used as a mixer by a couple of brothers. Mountain dew stylized as mtn dew is a carbonated soft drink brand produced and owned by pepsico the original formula was invented in 1940 by tennessee beverage bottlers barney and ally hartman.
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The mountain dew soft drink is a sugary sweet caffeine powered concoction that has its roots in appalachia. Bill jones of the tip corporation further. This page is the most extensive and up to date mountain dew timeline. Back in georgia barney and ally hartman liked to end their days by mixing bourbon into a sprite like soda.